Southern Comfort Halloween
The Brief
Southern Comfort tasked us with producing a high-budget Halloween-themed event designed to create compelling content and enhance brand engagement with the Cirque Du Soul audience. The goal was to deliver a memorable experience that seamlessly integrated Southern Comfort’s brand identity with a dynamic Halloween celebration.
What We Delivered
With just over three weeks from initial discussions to the event date, our team executed an exceptional Halloween event that exceeded expectations. Key highlights of our delivery included:
- Headline Talent: Secured standout performances from renowned artists TSHA and Arielle Free, adding significant appeal and excitement to the event.
- Creative Production & Technical FX: Delivered a complete suite of Halloween-themed production elements and technical effects, creating an immersive and visually stunning atmosphere.
- Halloween Performers: Organised a diverse lineup of Halloween performers who contributed to the event’s vibrant and spooky ambiance.
- Content Creation: Coordinated with top content creators to capture high-quality photos and videos, ensuring that the event’s highlights were well-documented and shareable. As well as inviting top influencers down to increase their social media exposure.
- Ticket Sales: Managed ticket sales through the Cirque Du Soul brand, achieving a sell-out within just two weeks of the event launch.
The event was a resounding success, receiving outstanding feedback from Southern Comfort. The exceptional results of this collaboration led to a follow-up partnership six months later to celebrate Mardi Gras, further solidifying our successful partnership.
Our ability to deliver a complex and high-profile event on a tight timeline showcases our expertise and commitment to creating impactful brand experiences.
