Jack Daniels

The Brief

Jack Daniels were looking to get their new range of products in front of a Gen Z audience whilst gaining social media traction online.

What we delivered

Via Cirque Du Soul we teamed up with Jack Daniels to create a ‘room takeover’ in a number of events around the UK. Each room was equipped with its own bar serving samples of all of the new flavors as well multiple branded items including photo booths, signage, and decor.

Jack Daniels were able to collect data and gain social traction via the branded print out photos at the events as well as introducing their new products to thousands of students around the country.

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